AVOCADOS WITH CONSISTENT QUALITY
AND DOUBLED LIFESPAN

A new ripening concept that guarantees consistent quality, unparalleled taste, and more than twice as long shelf life.

Hållbar mognad in store

At Ica

At Mathem

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Ask for Hållbar Mognad™

Avocado waste in numbers

Fruit and vegetable industryApprox 5%
Food retailApprox 2-5%
Hotels, restaurants, and cateringApprox 10-15%
Consumers at homea large black hole

 

WHAT DOES THE STATISTICS SAY?

As part of our analysis and preparation, we at Swedlog conducted a complementary, fresh consumer survey in July 2022. The result is bleak and essentially confirms what we already know. However, fortunately, every problem has a solution!

%

34% of all purchased avocados are thrown away

%

91% have not contacted the store when buying bad avocados

%

61% consider both price and quality important when buying avocados

Hållbar Mognad™ – Always consistent quality, double the shelf life

Make a sustainable choice and regain consumer trust

Improved fruit quality

The ripening process starts from the inside out

Avocados with more aroma and improved taste

Consistent and consistent ripening quality

Better shell strength and a Ready-to-Eat inside

Long shelf life: 10-12 days longer than with the old ripening technique

Reduced waste in store and at home

Fruit damage will decrease, which reduces complaints and brings consumers back.

HOW THE TECHNOLOGY WORKS

The core is the secret. The unmatched taste and the twice as long shelf life begin from the inside out.

The ripening process takes place in gas-tight CA ripening rooms (Controlled Atmosphere) with ideal conditions in temperature, CO2, oxygen, and ethylene (C2H4)*.

The conditions are a set of unique parameters, an algorithm, that is actively set for the room. The parameters vary depending on the origin of the fruit. This is because soil quality and weather differ between countries and regions.

The system continuously monitors the levels and controls the ripening process, creating a stress-free ripening in an atmosphere that is controlled and optimal for each fruit batch.

*Ethylene is a signaling substance and hydrocarbon that naturally occurs in fruits. The substance is released by ripening fruits, and by activating this, with precisely the right concentration at exactly the right time, the fruit is helped to ripen faster with extended shelf life.

Avocado Availability Calendar

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Avocado – delicious and nutritious facts

What is an avocado?

Did you know that avocado is actually a berry and not a vegetable? The rough skin and shape of the avocado make it also called an alligator pear, and there are nearly 400 types of avocados. All types differ in taste, shape, and color. Isn’t that amazing? Avocados grow in many different places in the world. South and North America are leading in avocado cultivation, closely followed by Mexico, southern Spain, South Africa, and Israel.

Why should you eat avocado?

Avocado is one of the most nutrient-dense foods that we can eat. It has lots of health benefits and nutrients. The Guinness Book of World Records has named avocado as the world’s healthiest and most nutritious fruit.

Avocado is nutritious

In addition to vegetable and unsaturated fats, avocado contains vitamin A, E, biotin, alpha- and beta-carotene, calcium, fiber, and avocatin B. In addition, avocado is packed with antioxidants, which is beneficial for both health and appearance. Antioxidants have a slowing effect on the cell division process, which is the biological process of aging.

In addition to protecting the heart, keeping blood vessels in good condition, and preventing diseases, avocado helps to lower cholesterol levels, improve brain capacity, and prevent skin aging and vision problems. In short, nature’s real superfood.

In what different ways can you eat avocado?

How to eat avocado can be varied in many different ways. Make a really creamy guacamole, or slice and put it on your sandwich. Perfect a nutritious smoothie or why not use avocado as an accompaniment in your burger or salad? Below are some other delicious tips.

Mashed potatoes: Add avocado to the mashed potatoes

Risotto: Stir in avocado and get a healthy, creamy risotto with a fresh touch

Grilled avocado with sea salt

Avocado hummus

Avocado pesto

Avocado milkshake

Smoothie with avocado and mango